Harley Davidson Stock Analysis

HOG Stock  USD 19.56  0.24  1.21%   
Below is the normalized historical share price chart for Harley Davidson extending back to July 08, 1986. This chart has been adjusted for all splits and dividends and is plotted against all major global economic recessions. As of today, the current price of Harley Davidson stands at 19.56, as last reported on the 3rd of February, with the highest price reaching 19.56 and the lowest price hitting 19.56 during the day.
IPO Date
5th of November 1987
200 Day MA
24.7222
50 Day MA
21.674
Beta
1.417
 
Black Monday
 
Oil Shock
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Harley Davidson holds a debt-to-equity ratio of 2.524. At this time, Harley Davidson's Short Term Debt is most likely to increase significantly in the upcoming years. The Harley Davidson's current Short and Long Term Debt is estimated to increase to about 2.5 B, while Long Term Debt Total is projected to decrease to roughly 4.8 B. Harley Davidson's financial risk is the risk to Harley Davidson stockholders that is caused by an increase in debt.

Asset vs Debt

Equity vs Debt

Harley Davidson's liquidity is one of the most fundamental aspects of both its future profitability and its ability to meet different types of ongoing financial obligations. Harley Davidson's cash, liquid assets, total liabilities, and shareholder equity can be utilized to evaluate how much leverage the Company is using to sustain its current operations. For traders, higher-leverage indicators usually imply a higher risk to shareholders. In addition, it helps Harley Stock's retail investors understand whether an upcoming fall or rise in the market will negatively affect Harley Davidson's stakeholders.
For many companies, including Harley Davidson, marketable securities, inventories, and receivables are the most common assets that could be converted to cash. However, for Harley Davidson, the most critical issue when managing liquidity is ensuring that current assets are properly aligned with current liabilities. If they are not, Harley Davidson's management will need to obtain alternative financing to ensure there are always enough cash equivalents on the balance sheet to meet obligations.
Price Book
0.6548
Enterprise Value Ebitda
6.9608
Price Sales
0.5097
Shares Float
117.1 M
Dividend Share
0.713
At this time, Harley Davidson's Liabilities And Stockholders Equity is most likely to increase significantly in the upcoming years. The Harley Davidson's current Other Stockholder Equity is estimated to increase to about 30.2 M, while Capital Stock is projected to decrease to roughly 1.4 M. . The current Price To Sales Ratio is estimated to decrease to 0.65. The current Price Earnings Ratio is estimated to decrease to 7.44.
Harley Davidson is undervalued with Real Value of 23.77 and Target Price of 26.5. The main objective of Harley Davidson stock analysis is to determine its intrinsic value, which is an estimate of what Harley Davidson is worth, separate from its market price. There are two main types of Harley Davidson's stock analysis: fundamental analysis and technical analysis.
The Harley Davidson stock is traded in the USA on New York Stock Exchange, with the market opening at 09:30:00 and closing at 16:00:00 every Mon,Tue,Wed,Thu,Fri except for officially observed holidays in the USA. Here, you can get updates on important government artifacts, including earning estimates, SEC corporate filings, announcements, and Harley Davidson's ongoing operational relationships across important fundamental and technical indicators.
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Harley Davidson. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in persons.
For more detail on how to invest in Harley Stock please use our How to Invest in Harley Davidson guide.

Harley Stock Analysis Notes

About 94.0% of the company shares are owned by institutional investors. The company has price-to-book (P/B) ratio of 0.65. Some equities with similar Price to Book (P/B) outperform the market in the long run. Harley Davidson has Price/Earnings To Growth (PEG) ratio of 0.57. The entity last dividend was issued on the 9th of December 2025. The firm had 2:1 split on the 10th of April 2000. The company operates in two segments, Motorcycles and Related Products and Financial Services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. It employs 5800 people. To learn more about Harley Davidson call Arthur III at 414 342 4680 or check out https://www.harley-davidson.com.

Harley Davidson Quarterly Total Revenue

1.07 Billion

Harley Davidson Investment Alerts

Harley Davidson generated a negative expected return over the last 90 days
Over 94.0% of the company shares are owned by institutional investors
On 22nd of December 2025 Harley Davidson paid $ 0.18 per share dividend to its current shareholders
Latest headline from thelincolnianonline.com: Insider Trading

Harley Largest EPS Surprises

Earnings surprises can significantly impact Harley Davidson's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
1996-04-16
1996-03-310.10.110.0110 
1999-04-12
1999-03-310.180.20.0211 
1999-01-19
1998-12-310.180.20.0211 
View All Earnings Estimates

Harley Davidson Environmental, Social, and Governance (ESG) Scores

Harley Davidson's ESG score is a quantitative measure that evaluates Harley Davidson's performance and commitment regarding environmental, social, and governance (ESG) factors. These scores are becoming increasingly crucial in investment decision-making processes, providing insights into non-financial aspects of Harley Davidson's operations that may have significant financial implications and affect Harley Davidson's stock price as well as guide investors towards more socially responsible investments.

Harley Davidson Thematic Classifications

In addition to having Harley Davidson stock in your portfolios, you can add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your favorite investment opportunity, you can then obtain an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility. If you are a result-oriented investor, you can benefit from optimizing one of our existing themes to build an efficient portfolio against your specific investing outlook.

Harley Stock Institutional Investors

Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Millennium Management Llc2025-06-30
2.6 M
Geode Capital Management, Llc2025-06-30
2.1 M
Bank Of New York Mellon Corp2025-06-30
1.8 M
Morgan Stanley - Brokerage Accounts2025-06-30
1.3 M
Bank Of America Corp2025-06-30
1.3 M
Charles Schwab Investment Management Inc2025-06-30
1.2 M
Pacer Advisors, Inc.2025-06-30
1.2 M
Northern Trust Corp2025-06-30
M
Norges Bank2025-06-30
915.5 K
Vanguard Group Inc2025-06-30
12.1 M
Blackrock Inc2025-06-30
10.4 M
Note, although Harley Davidson's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Harley Market Capitalization

The company currently falls under 'Mid-Cap' category with a total capitalization of 2.38 B.

Harley Profitablity

The company has Net Profit Margin of 0.11 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.37 %, which entails that for every 100 dollars of revenue, it generated $0.37 of operating income.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.04  0.04 
Return On Capital Employed 0.06  0.05 
Return On Assets 0.04  0.04 
Return On Equity 0.17  0.26 

Management Efficiency

Harley Davidson has Return on Asset of 0.0326 % which means that on every $100 spent on assets, it made $0.0326 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.1412 %, implying that it generated $0.1412 on every 100 dollars invested. Harley Davidson's management efficiency ratios could be used to measure how well Harley Davidson manages its routine affairs as well as how well it operates its assets and liabilities. The Harley Davidson's current Return On Equity is estimated to increase to 0.26, while Return On Tangible Assets are projected to decrease to 0.04. At this time, Harley Davidson's Total Current Assets are most likely to increase significantly in the upcoming years. The Harley Davidson's current Deferred Long Term Asset Charges is estimated to increase to about 108.2 M, while Other Current Assets are projected to decrease to roughly 228.4 M.
Last ReportedProjected for Next Year
Book Value Per Share 21.63  22.71 
Tangible Book Value Per Share 21.17  22.22 
Enterprise Value Over EBITDA 11.94  10.87 
Price Book Value Ratio 1.44  1.37 
Enterprise Value Multiple 11.94  10.87 
Price Fair Value 1.44  1.37 
Enterprise Value18.1 B19 B
The management team at Harley Davidson has a track record of steering the company towards sustained growth. Evaluating their strategies helps in understanding the stock's long-term potential.
Dividend Yield
0.036
Operating Margin
0.3656
Profit Margin
0.1074
Forward Dividend Yield
0.0368
Beta
1.417

Technical Drivers

As of the 3rd of February, Harley Davidson retains the Standard Deviation of 1.86, market risk adjusted performance of (0.37), and Risk Adjusted Performance of (0.18). Harley Davidson technical analysis makes it possible for you to employ historical prices and volume momentum with the intention to determine a pattern that calculates the direction of the firm's future prices. Please check out Harley Davidson market risk adjusted performance, variance, as well as the relationship between the Variance and value at risk to decide if Harley Davidson is priced fairly, providing market reflects its last-minute price of 19.56 per share. Given that Harley Davidson has information ratio of (0.29), we strongly advise you to confirm Harley Davidson's regular market performance to make sure the company can sustain itself at a future point.

Harley Davidson Price Movement Analysis

Execute Study
The output start index for this execution was twenty-three with a total number of output elements of thirty-eight. The Bollinger Bands is very popular indicator that was developed by John Bollinger. It consist of three lines. Harley Davidson middle band is a simple moving average of its typical price. The upper and lower bands are (N) standard deviations above and below the middle band. The bands widen and narrow when the volatility of the price is higher or lower, respectively. The upper and lower bands can also be interpreted as price targets for Harley Davidson. When the price bounces off of the lower band and crosses the middle band, then the upper band becomes the price target.

Harley Davidson Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Harley Davidson insiders, such as employees or executives, is commonly permitted as long as it does not rely on Harley Davidson's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Harley Davidson insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Bryan Beck 2 days ago
Insider Trading
 
Bryan Beck 3 days ago
Insider Trading
 
Bryan Beck few days ago
Insider Trading
 
Bryan Beck few days ago
Insider Trading
 
Bryan Beck over a week ago
Insider Trading
 
Luke Mansfield over a week ago
Acquisition by Luke Mansfield of 1232 shares of Harley Davidson subject to Rule 16b-3
 
Bryan Beck over a week ago
Insider Trading
 
Bryan Beck over a week ago
Insider Trading
 
Bryan Beck over two weeks ago
Insider Trading
 
Bryan Beck over two weeks ago
Insider Trading
 
Bryan Beck over two weeks ago
Insider Trading
 
Bryan Beck over two weeks ago
Insider Trading

Harley Davidson Outstanding Bonds

Harley Davidson issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Harley Davidson uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Harley bonds can be classified according to their maturity, which is the date when Harley Davidson has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Harley Davidson Predictive Daily Indicators

Harley Davidson intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Harley Davidson stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Harley Davidson Corporate Filings

F3
14th of January 2026
The report used by insiders such as officers, directors, and major shareholders (beneficial owners holding more than 10% of any class of the company's equity securities) to declare their ownership of a company's stock
ViewVerify
8K
10th of December 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
8K
5th of December 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
F4
24th of November 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
13A
14th of November 2025
An amended filing to the original Schedule 13G
ViewVerify
13A
13th of November 2025
The form used by investors holding more than 5% of a company's stock, to report their beneficial ownership pursuant to Rule 13d-1 or Rule 13d-2 under the Securities Exchange Act of 1934
ViewVerify
F4
12th of November 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
F4
7th of November 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify

Harley Davidson Forecast Models

Harley Davidson's time-series forecasting models are one of many Harley Davidson's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Harley Davidson's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Harley Davidson Bond Ratings

Harley Davidson financial ratings play a critical role in determining how much Harley Davidson have to pay to access credit markets, i.e., the amount of interest on their issued debt. The threshold between investment-grade and speculative-grade ratings has important market implications for Harley Davidson's borrowing costs.
Piotroski F Score
5
HealthyView
Beneish M Score
(3.07)
Unlikely ManipulatorView

Harley Davidson Debt to Cash Allocation

Many companies such as Harley Davidson, eventually find out that there is only so much market out there to be conquered, and adding the next product or service is only half as profitable per unit as their current endeavors. Eventually, the company will reach a point where cash flows are strong, and extra cash is available but not fully utilized. In this case, the company may start buying back its stock from the public or issue more dividends.
Harley Davidson has 7.03 B in debt with debt to equity (D/E) ratio of 2.52, meaning that the company heavily relies on borrowing funds for operations. Harley Davidson has a current ratio of 1.33, which is typical for the industry and considered as normal. Note however, debt could still be an excellent tool for Harley to invest in growth at high rates of return.

Harley Davidson Total Assets Over Time

Harley Davidson Assets Financed by Debt

The debt-to-assets ratio shows the degree to which Harley Davidson uses debt to finance its assets. It includes both long-term and short-term borrowings maturing within one year. It also includes both tangible and intangible assets, such as goodwill.

Harley Davidson Debt Ratio

    
  33.0   
It seems as roughly 67% of Harley Davidson's assets are financed through equity. Typically, companies with high debt-to-asset ratios are said to be highly leveraged. The higher the ratio, the greater risk will be associated with the Harley Davidson's operation. In addition, a high debt-to-assets ratio may indicate a low borrowing capacity of Harley Davidson, which in turn will lower the firm's financial flexibility.

Harley Davidson Corporate Bonds Issued

Most Harley bonds can be classified according to their maturity, which is the date when Harley Davidson has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Harley Short Long Term Debt Total

Short Long Term Debt Total

8.48 Billion

At this time, Harley Davidson's Short and Long Term Debt Total is most likely to increase significantly in the upcoming years.

About Harley Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Harley Davidson prices is reacting to, or reflecting on a current market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Harley shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas. a specific sector, or an individual Stock such as Harley Davidson. By using and applying Harley Stock analysis, traders can create a robust methodology for identifying Harley entry and exit points for their positions.
Last ReportedProjected for Next Year
Pretax Profit Margin 0.09  0.11 
Operating Profit Margin 0.07  0.11 
Net Profit Margin 0.08  0.07 
Gross Profit Margin 0.31  0.28 

Current Harley Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Harley analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Harley analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceConsensus# of Analysts
26.5Buy16Odds
Harley Davidson current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Harley analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Harley stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Harley Davidson, talking to its executives and customers, or listening to Harley conference calls.
Harley Analyst Advice Details

Harley Stock Analysis Indicators

Harley Davidson stock analysis indicators help investors evaluate how Harley Davidson stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Harley Davidson shares will generate the highest return on investment. By understating and applying Harley Davidson stock analysis, traders can identify Harley Davidson position entry and exit signals to maximize returns.
Begin Period Cash Flow1.6 B
Long Term Debt4.5 B
Common Stock Shares Outstanding132.3 M
Total Stockholder Equity3.2 B
Total Cashflows From Investing Activities-383.3 M
Tax Provision72 M
Quarterly Earnings Growth Y O Y2.407
Property Plant And Equipment Net820.9 M
Cash And Short Term Investments1.6 B
Cash1.6 B
Accounts Payable298.7 M
Net Debt5.4 B
50 Day M A21.674
Total Current Liabilities3.6 B
Other Operating Expenses4.8 B
Non Current Assets Total6.9 B
Forward Price Earnings6.2657
Non Currrent Assets Other516.5 M
Stock Based Compensation49 M

Complementary Tools for Harley Stock analysis

When running Harley Davidson's price analysis, check to measure Harley Davidson's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harley Davidson is operating at the current time. Most of Harley Davidson's value examination focuses on studying past and present price action to predict the probability of Harley Davidson's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harley Davidson's price. Additionally, you may evaluate how the addition of Harley Davidson to your portfolios can decrease your overall portfolio volatility.
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